Tuesday 4 November 2008

Tips on Generating Website Traffic

If you're looking to generate free website traffic, the internet has many available options. There are certainly companies that will be more than happy to take your money to try and increase your website traffic. These services are fantastic if you don't have the time to do the research on strategies yourself. However, if you have the time and the inclination to learn about driving traffic, your best bet is to generate your own free website traffic.

The people who generally opt out of using free website traffic are people who want many clicks on third-party ads. If that is your situation, and you are making most of your money from those clicks, it is a viable option. You have to weigh what you make with those clicks, versus what you are paying to get them. You also have to ask yourself if this is the kind of traffic promotion you want to do. Paying for traffic won't necessarily garner fans for your site.

One of the biggest trends to attract more free website traffic is to develop a blog. What began as a personal journal shared with the virtual world has turned into a necessity for successful business websites. Some site owners hire writers to blog for them to keep content fresh and interesting. Use the blog to offer a small taste of what you have to offer on the rest of your site.
Another way to get free website traffic is to use search engine optimization. In order to do this, you'll need some idea of how search engines work. You don't have to be an expert -- or hire one, either -- if you don't mind experimenting a little. Don't let professional traffic promotion sites tell you otherwise.

Don't think of the internet is an ocean swimming with -search engine optimizing sharks- looking to gobble up all your hopes of more website traffic.
Rather, it is a multi-layered ecosystem where different people, at different skill levels, can all thrive if they just learn how to get around. Of course, the option to hire someone is always open to you.

The most important thing to know about getting free website traffic is this:

  • You need to have a good site. It needs to be focused, with easy-to use, relevant information that will provide something for the reader. All the traffic promotion in the world will be of little use if your site is sub-par. You may see some increased traffic temporarily -- but if your site doesn't do what it promises, then your success won't last.
  • There is no substitute for a good product.
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